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Genzyme Name to Disappear as Sanofi Re-Brands

Genzyme Name to Disappear as Sanofi Re-Brands

  • Posted by ISPE Boston
  • On February 8, 2022

Sanofi has unveiled a new corporate brand and logo that supports the modernization and transformation the company launched in December 2019. Current business units Sanofi Pasteur and Sanofi Genzyme, focused on vaccines and specialty care respectively, and all other acquired brands, will be united under the singular Sanofi name and brand. According to the company, “thinking, acting, and behaving as a single entity under a new shared purpose and identity will position Sanofi to have greater impact by more strategically applying the resources that exist across the company to drive innovations that matter.” (Source: Sanofi Website, 03 February, 2022)

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